This Top level Domain ending in .xxx (adult site) have gone on general sale, as legal efforts to continue obtaining the domain name.
100,000+ addresses have already been purchased in a restricted sale. The first pages went live in September.
2 of the web's top pornography firms have accused ICM Registry - which oversees the addresses - of being "anti-competitive" and a "monopoly".
ICM Registry said that lawsuits are "worthless" adding that it plans to defend itself.
The decision ended a decade-long battle for the move by ICM Registry which was awarded the right to administrate the new domain. It put .xxx with more conventional web addresses such as .com and .org.
ICM Registry chief executive Stuart Lawley said:
Manwin - which runs the Playboy websites, Claims that ICM Registry was charging annual fees of about $60 (£38) per address, which it said was 10 times the fee charged for other comparable top-level domain names.
But Mr Lawley said that the pricing
He added that the current lawsuits were
So whether you want to protect your brand -- or maybe burnish it -- with a .XXX domain, better get moving before someone else does.
100,000+ addresses have already been purchased in a restricted sale. The first pages went live in September.
2 of the web's top pornography firms have accused ICM Registry - which oversees the addresses - of being "anti-competitive" and a "monopoly".
ICM Registry said that lawsuits are "worthless" adding that it plans to defend itself.
MANWIN and Digital Playground claim that the decision to create .xxx is imperfection and that ICM Registry had abused its position. They are suing the Internet Corporation for Assigned Names and Numbers (ICANN), which oversees web addresses, and have also filed a lawsuit against ICM Registry.
The public sale of the domain follows years of argument and controversy over whether a specific adult content address was needed. Icann finally approved this move in March.
The public sale of the domain follows years of argument and controversy over whether a specific adult content address was needed. Icann finally approved this move in March.
The decision ended a decade-long battle for the move by ICM Registry which was awarded the right to administrate the new domain. It put .xxx with more conventional web addresses such as .com and .org.
ICM Registry chief executive Stuart Lawley said:
It has been 10 years in the coming and today the floodgates are open,followed by
We would hope that the number of domains sold will more than double very quickly,
Manwin - which runs the Playboy websites, Claims that ICM Registry was charging annual fees of about $60 (£38) per address, which it said was 10 times the fee charged for other comparable top-level domain names.
But Mr Lawley said that the pricing
was comparable with other niche providers.interviewed by BBC
There are economies of scale here, bear in mind that .com sells 100 million names a year,
He added that the current lawsuits were
worthless.
We will contest them vigorously. There are some incumbents who would like to keep the status quo but how can a top-level domain name be anti-competitive?
ICM Registry is very confident that this new domain will "act as a responsible alternative for adult content sites".
It claims that .xxx sites will be safer than traditional pornography sites, partly because they will benefit from daily malware scanning from security firm from MacAfee.
They'd also said that safety will make it easier for users, especially parents, to restrict access to such sites by setting up their browser.
It claims that .xxx sites will be safer than traditional pornography sites, partly because they will benefit from daily malware scanning from security firm from MacAfee.
They'd also said that safety will make it easier for users, especially parents, to restrict access to such sites by setting up their browser.
250 million pages of adult content have already been handled using its system, it said.
Its .xxx website, which details how interested parties can register their domain, has received nearly one million visitors.
Its .xxx website, which details how interested parties can register their domain, has received nearly one million visitors.
The website lists all the registrars. Prices will be set by the individual registrars.CGodaddy)
Companies and individuals that don't want their name associated with pornography will be able to pay a one-off fee of between $150 and $300 (£100 to £200), depending on which company they register their domain.
Companies and individuals that don't want their name associated with pornography will be able to pay a one-off fee of between $150 and $300 (£100 to £200), depending on which company they register their domain.
So whether you want to protect your brand -- or maybe burnish it -- with a .XXX domain, better get moving before someone else does.
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